(Original Article by Juboy – Yardman Reasoning pon Loyalty, Betrayal, an Di New Wave)
1. A Which Part Loyalty Deh Now?
From prison cell to public headline, Vybz Kartel still find way fi shake di dancehall. Word deh road seh Vybz Kartel rush Gaza Slim an expose everything – an trust mi, it nuh sound like likkle tups argument. Same time, news reach seh female artist get rob, an Devin Di Doctor deh pon him toes, ready fi tek him space. Jamaica love di mix-up, but mi haffi ask – we learn anything from it?
2. More Than Just Passa Passa
Dancehall nuh just music, a big business an street influence. When yuh hear seh one artist betray di other, or man get set up, it nuh only mash up friendship – it shake fan loyalty, brand deal, an even community spirit.
Di female artist weh get rob nuh only lose jewellery – she lose a piece of her livelihood. Devin Di Doctor deh watch all a dis, know seh one wrong step inna di game can kill career momentum.
3. “Dancehall Beef Is Just Entertainment”
Some people quick fi seh, “A so dancehall stay, man – every beef a promotion.” But mi ago tell yuh straight – not every conflict a marketing plan. Nuff a dem ting deh a real-life pain an betrayal. Vybz Kartel situation wid Gaza Slim? Dat look more like a trust mash-up dan a gimmick fi streams.
4. How Artist Fi Navigate Di Fire Without Get Burn
Step 1 – Keep yuh Inner Circle Tight
Di smaller di circle, di less chance betrayal go viral.
Example: Kartel story prove seh when tings sour, people run wid dem own version.
Step 2 – Separate Business From Fren Ting
Sign contract, record agreement, keep receipt.
Why it work: When emotion high, paper still talk facts.
Step 3 – Crisis Management Plan
Know who fi call, weh fi post, an when fi stay quiet. Devin Di Doctor ready partly because him move strategic, nuh impulsive.
5. Industry Wisdom From Di Streets
Music business inna Jamaica is like taxi stand – full a opportunity, but one wrong move an yuh cyaan get back pon di route. Mi talk to two street promoter last week – dem seh plain, “If man cyaan trust yuh word, dem cyaan book yuh stage.” Di Kartel-Gaza Slim drama teach we dat reputation sell more than riddim.
6. From Robbery to Resilience
Di female artist weh get rob coulda curl up an vanish from di spotlight. Instead, she link wid fans, start merch drop fi fund back di loss. Before vs after? Before – stage outfit buss. After – she a use social media fi turn sympathy into ticket sales.
7. Mistakes Artists Fi Avoid
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Clashing Without Cause – If yuh nah promote project, nuh waste energy pon beef.
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Over-Trusting Fren inna Business – Separate vibes from contract.
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Ignoring Street Perception – Once public see yuh as weak link, dem tek advantage.
8. Who Dis Nah Work For
If yuh love di hype more than di career, yuh ago keep fall inna di same pit. This advice fi artist weh waan long run success, not just two-month trending.
9. Artist Survival Checklist
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Lock down yuh team – no hanger-on.
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Secure yuh property – insurance, storage, security.
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Keep one crisis post ready fi social media in case tings flare up.
10. Di Music Business Is Serious Tings
From Vybz Kartel rush Gaza Slim to a female artist get rob, an even Devin Di Doctor waiting fi tek di spotlight – dancehall remind we seh talent alone cyaan save yuh. Strategy, loyalty, an street smarts a di real key.
11. Time Fi Reason Wid Yuh Crew
Juboy seh – if yuh a artist, manager, or even just a fan weh love di culture, share dis pon yuh status an mek di reasoning spread. We cyaan let betrayal an hype kill di real heartbeat a dancehall.
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