Original article written by Juboy – From di lanes a Kingston to di streets a Tokyo
1. Hook – Mi ask yuh dis…
Tell mi supp’n—how a likkle island like Jamaica deh yah watch car giant dem inna Japan an’ wonder: “Dem ready fi di electric race, or dem just a cruise pon di shoulder?”
2025 deh yah now, electric car nuh some future dream—dem real an’ run road worldwide. Tesla inna di States, BYD outta China—dem gone like Usain pon di final bend. But Nissan an’ Honda? Look like dem prefer warm-up lap wid hybrid, an’ mi a wonder if dem a go miss di whole race.
2. Di Pain Point – Why Yard Should Even Care
Mi know weh yuh a tink—“Juboy, mi cyaah even charge mi phone proper sometime, wah mi a do wid EV talk?”
But memba dis: di car market nuh local no more. If dem big man inna Japan flop, di ripple reach wi yard quick. Parts price raise, import options shrink, an’ yuh pocket feel it when yuh go tax office.
Jamaica nuh have charging post pon every corner yet, power cut still lick we regular, an’ fuel price keep climb. Hybrid might be di sweet spot—but if di world switch too fast, we coulda lef pon di wrong side.
3. Common Myths – Wah People Get Twisted
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“EV a only fi rich foreigner.” Wrong—China flood di market wid cheaper EV every month.
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“Hybrid same as electric.” Nah, hybrid still drink gas. EV pure current.
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“Japan always ahead inna car tech.” Once true—now? Tesla an’ BYD a dash past like taxi man pon Mandela Highway.
4. Di Real Moves – How Nissan an’ Honda A Play It
Nissan: Ride or Die wid e-Power
Nissan did have di Leaf—first EV weh touch big market. Now dem switch lane—e-Power hybrid weh run pon gas engine fi feed electric motor, so yuh nuh plug in nuttin. Perfect if yuh nuh have charging post—but it still a halfway step.
Tough times fi dem too—dem loss $4.5B, close factory, cut work.
Honda: Pump Brake pon EV Dreams
Honda chop down EV target—30% to 20% by 2030. Dem seh battery hard fi source, cost high, US market slow. So dem stick to hybrid development, hope seh “practical” beat “flashy disruption.”
5. Expert Eye – Yard Version
Japanese business culture conservative bad—dem nuh dive inna deep water till dem measure it ten time. But EV market nuh wait pon man.
Like Dr. Julianne Jones from UWI seh one time:
“If yuh nuh move wid di technology, di technology move ’way from yuh.”
Same way wi see inna agriculture, same way inna auto.
6. Real-Life Parallel – From Kingston to Clarendon
Mi link wid Mikey, taxi man from May Pen. Him waan go electric, but charge post far an’ battery swap cost wicked. Him end up buy one hybrid—gas low, maintenance small, and him still can mek trip Kingston-Mandeville widout pray fi current.
Same ting Nissan/Honda a bank pon—markets weh infrastructure nuh ready fi full EV yet.
7. Mistakes Dem Cyan Mek
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Wait too long – by di time dem ready, market done tek.
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Ignore software game – Tesla update car same way we update phone, Nissan/Honda still deh pon 2018 style.
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Underestimate youth taste – younger driver waan smart tech, nuh just fuel economy.
8. Who Dis Nah Suit
If yuh inna Europe weh 2035 ban pon gas car soon reach—hybrid nuh enough. Caribbean? Hybrid still relevant—but yuh better start prepare fi charging network now.
9. Yardman Quick Start Plan
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Watch di EV/hybrid market same way yuh watch gas price.
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Link up wid mechanic weh understand battery an’ electric system.
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Push fi govment build charge infrastructure now, nuh wait til dem force we.
10. Closing – Juboy’s Final Word
Di EV race a nuh joke—every man a try reach finish line first. Nissan an’ Honda still inna di game, but if dem tek too long fi shift gear, Tesla an’ BYD ago wave dem goodbye inna rearview.
Jamaica? Wi cyan afford fi sleep. Hybrid might be wi bridge, but wi better start build road fi di future—literally an’ figuratively.
11. Call to Action
If yuh ever drive or own hybrid/EV, drop yuh experience inna di comment. Share dis wid yuh bredrin weh love car talk.
’Cause when di shift come—Caribbean voice must loud inna di global conversation.
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